I didn't learn about food cost just from a textbook. I learned it at 6 AM, standing over a smoker on East 22nd Avenue, doing the math in my head while the brisket came up to temp.

I spent 13 years in food and beverage — five as the owner of Kitchen Table BBQ & Comfort Food, which made Yelp's Top 100 Places to Eat in America in just its second year. I worked as an employee at 2 different (cannabis) candy manufacturers and a half dozen restaurants. I've opened locations, scaled menus, managed vendors, and lost sleep over whether the numbers were going to work. And here's the thing — I'd started my career in accounting and finance. I didn't need someone to explain what a P&L was. I needed a financial partner who understood what the numbers meant and could help me make smart, strategic decisions. I looked for that person. I couldn't find them.

That's why I built Ledger.

I provide bookkeeping and advisory services specifically for food and beverage businesses because this is the industry I know in my bones. I don't need you to explain what a cover count is, why your COGS spike in the summer, or how one bad weekend ripples through your cash flow for a month. But more than clean books, I'm here to help you grow. Most food and beverage owners I meet aren't struggling because they lack talent or drive — they're struggling because no one has ever connected their day-to-day grind to a real financial strategy that shows them where the money is going, where it should be going, and what it would take to double the business.

If that sounds like what you've been looking for, you're not alone.

I spent years searching for the same thing. Let me be the partner I wish I'd had — flat-rate pricing, no surprises, and someone who's been where you are and knows the way forward.